Are your tours quietly costing you enrollments? If your center isn’t full — or you’re watching great families walk away after a tour — this episode is a must-listen. On this installment of the Child Care Genius Podcast, Brian and Carol Duprey dive into the proven strategies that help child care centers convert more tours into enrollments and build consistent momentum.
Tune in to this episode as Brian and Carol break down real-world tactics from their book The Art of the Tour and explain why tours are one of the easiest places for centers to lose money without even realizing it. From getting your center “tour ready” to making strong first impressions, training the right tour giver, and following a clear sales process, they walk you through the small adjustments that can make a big difference.
Listen in as they share practical tips on phone calls, tour preparation, creating a welcoming environment, building trust with parents, and making sure your team knows how to handle rejection with confidence. You’ll also learn why follow-up is one of the most overlooked steps in the entire enrollment process — and how a simple next-day call can dramatically increase your conversion rate.
Join us for an honest, actionable conversation about what really drives enrollment and how to turn more tours into signed contracts. If your goal is to fill your center, build a waitlist, and stop leaving money on the table, this episode will give you a clear path forward.
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