By Blessing Okoro

Open houses are valuable, but there’s a whole world of creative marketing approaches for childcare centers to reach families.  Let’s explore some strategies that will help you stand out and connect with potential families in your community.

Get Visible in Your Neighborhood

• Sponsor Local Events: Support community festivals, kids’ sports teams, or library programs; this increases your visibility and positions you as invested in families.
• Partner With Complimentary Businesses: Collaborate with toy stores, children’s clothing shops, or pediatric offices. Cross-promote via flyers, in-store events, or social media.
• Neighborhood Canvassing: Introduce yourself with door-to-door flyers in family-heavy neighborhoods, especially if you’re a new center.

Embrace Digital Marketing

• Targeted Online Ads: Ads on Facebook and Google let you target people by location, parental status, and interests, putting your center right where they’re looking.
• Local Directories and Websites: Ensure your center is listed prominently on family-focused websites for your region and relevant childcare directories.
• Content Marketing: Start a blog with useful parenting tips or run a regular email newsletter. This positions you as an expert and keeps you on potential parents’ radar.

Focus on Word-of-Mouth

• Referral Programs: Incentivize current parents to recommend your center with discounts or gifts.
• Parent Testimonials: Highlight glowing reviews on your website, social media, and even printed flyers.
• “Bring a Friend” Days: Host a special play session where current kids can bring a friend to introduce new families to your environment.

Offer Unique Experiences

• Trial Days: Let potential families experience your center with a half-day or full-day trial for their child.
• Special Events: Host holiday celebrations, parent workshops, or simple “meet and greet” socials. Make these events kid-friendly and inviting.
• Virtual Tours: For cautious families, offer a well-produced video tour showing your classrooms, teachers, and activities.

Make it Personal

• Handwritten Notes: Send thank you notes to everyone who inquires. Personal touches stand out in a digital world.
• Follow-Up Phone Calls: A brief call after an inquiry or tour reinforces your interest in their family.
• Welcome Gifts: Small welcome packs for enrolled children (e.g., with a branded t-shirt or coloring book) create excitement and goodwill.

Key Takeaway

Attracting families is an ongoing process. Experiment, find what resonates with your community, and track your results. Most importantly, let your dedication and passion for quality childcare shine through in all you do!