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Blog
Child Care Technology Strategies: How Smart Tools Improve Operations and Enrollment
By Michael Braswell In today’s fast-paced world, technology isn’t just a nice-to-have for childcare...
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Building a 5-Star Child Care Reputation: Managing Reviews the Right Way
By April Bender Criticism can sting, but it’s also a powerful teacher. When someone points out...
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Beyond Free: Why Families Still Choose High-Quality Child Care
By Sindye Alexander Beyond Free: Why Families Still Choose High-Quality Child Care Strategies...
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Elevate Your Online Presence, Elevate Your Business
By Blessing Okoro As a child care business owner, you’re already aware of the importance...
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The Independence Every Child Care Owner Really Wants
By Sindye Alexander Why Freedom Isn’t About Working Less—It’s About Building...
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The Marketing Ladder: Steps to Go From Empty to a Waitlist
By Faith Yocum Let’s talk about something we all feel—but don’t always want to admit. Empty seats...
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Strong Leaders Raise Strong Teams (Just Like Great Dads Do)
By Sindye Alexander As Father’s Day approaches, many of us take time to reflect on the role dads...
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Is Your Culture Killing Your Profit?
By Lisa Giancarli If you’ve ever told yourself, “I’ll focus on culture when things calm down,”...
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From Chaos to Cash Flow: How Effective Onboarding Drives Financial Growth
By April Bender When Stability Feels Just Out of Reach In child care leadership, it’s natural...
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How Child Care Leaders Turn Everyday Moments into Powerful Marketing
By Robin Harris I want to start by sharing a little about my journey, because it shapes everything...
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Building A Profit First Business
By Michael Braswell When I first became an entrepreneur, it didn’t feel like a smooth transition....
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Operational Leverage: How to Be a Multi-Center Owner and Still Have a Life
by Christine McNally Running a child care center is already a full-time commitment. But if you’ve...
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What Moms Really Want from a Child Care Center
By Sindye Alexander As Mother’s Day approaches, many child care leaders start thinking about how...
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Building a Culture of Appreciation in Your Child Care Center (Not Just One Week a Year)
By Sindye Alexander Teacher Appreciation Week is a wonderful opportunity to celebrate your staff. But...
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How Great Child Care Leaders Plan Teacher Appreciation Week
By Sindye Alexander Teacher Appreciation Week is one of the most meaningful opportunities child...
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How Child Care Leaders Can Boost Staff Morale Without Breaking the Budget
By Lauren Alexander If you’ve led a child care center for any amount of time, you already know...
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Leading with Empathy: Supporting Child Care Staff Through Life’s Ups and Downs
By Lauren Alexander Leading with Empathy: Supporting Child Care Staff Through Life’s Ups and...
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The Reputation Factor: How Reviews Influence Child Care Enrollment Decisions
By Sindye Alexander Over the past several weeks in our Psychology of Enrollment series, we’ve...
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Strong Center Enrollment: The Simple Dashboard Every Child Care Leader Needs
By Sindye Alexander Throughout this series on the Psychology of Enrollment, we’ve explored...
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Not All Seats Are Equal: Understanding Capacity and Yield in Child Care
By Sindye Alexander Throughout this series on the Psychology of Enrollment, we’ve explored how...
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Marketing Smarter, Not Harder: Choosing the Right Channels to Fill Classrooms
By Sindye Alexander In the last blog, we talked about the power of referrals and retention — and...
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Retention Before Recruitment: How Referrals and Loyalty Protect Profit
By Sindye Alexander Throughout this series on the Psychology of Enrollment, we’ve explored how...
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The Follow-Up Advantage: How Nurture Systems Turn Interest Into Enrollment
By Sindye Alexander In the last blog, we explored how culture alignment protects enrollment...
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When Marketing Promises Meet Reality: Aligning Culture to Protect Enrollment and Profit
By Sindye Alexander We’ve talked a lot in this series about attracting families — from phone calls...
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Tours That Convert: Turning Walkthroughs Into Confident Enrollment Decisions
By Sindye Alexander Tours That Convert: Turning Walkthroughs Into Confident Enrollment Decisions If...
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From First Call to First Choice: The Phone Skills That Make Parents Fall in Love With Your Center
By Sindye Alexander Why the First Phone Call Is the Most Expensive Conversation You’ll...
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Video-First Marketing: How Simple Videos Turn Hesitation Into Enrollment
By Sindye Alexander Video-First Marketing: How Simple Videos Turn Hesitation Into Enrollment If...
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Website Conversion to Cash Flow: How to Turn More Clicks Into Tours (Without More Ad Spend)
By Sindye Alexander Website Conversion → Revenue per Visitor If Blog #6 was about the math behind...
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Funnel Math That Matters: How Enrollment Numbers Actually Impact Your Bottom Line
By Sindye Alexander Funnel Math That Matters to the P&L At some point, every child care owner...
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Tuition Without Tension: Smarter Offer Framing for Stronger Enrollment
by Sindye Alexander If there’s one topic that can make even the most confident child care owner...
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Resources
E107 - The Four Key Insurances Every Child Care Owner Needs with Brian and Carol Duprey
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How to Make Your Tours Unforgettable: Stand Out from the Competition
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Using Lead Magnets to Build Your List of Interested Families
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Favorite Podcasts
E111 - Expert Tips on Child Care Reputation Management with Brian Duprey and Michael Braswell
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E107 - The Four Key Insurances Every Child Care Owner Needs with Brian and Carol Duprey
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E105 - Frugal Tips for Child Care Owners with Brian Duprey and Michael Braswell
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Editors Blog Pics
Uncover Your Child Care Center's "Wow" Factor: Identifying, Updating, and Promoting Your USPs
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The Art of Letting Go: Knowing When to Dismiss a Family from Your Childcare Center
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Affordable Digital Marketing Strategies for Child Care Businesses
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