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Blog
Retention Before Recruitment: How Referrals and Loyalty Protect Profit
By Sindye Alexander Throughout this series on the Psychology of Enrollment, we’ve explored how...
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The Follow-Up Advantage: How Nurture Systems Turn Interest Into Enrollment
By Sindye Alexander In the last blog, we explored how culture alignment protects enrollment...
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When Marketing Promises Meet Reality: Aligning Culture to Protect Enrollment and Profit
By Sindye Alexander We’ve talked a lot in this series about attracting families — from phone calls...
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Tours That Convert: Turning Walkthroughs Into Confident Enrollment Decisions
By Sindye Alexander Tours That Convert: Turning Walkthroughs Into Confident Enrollment Decisions If...
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From First Call to First Choice: The Phone Skills That Make Parents Fall in Love With Your Center
By Sindye Alexander Why the First Phone Call Is the Most Expensive Conversation You’ll...
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Video-First Marketing: How Simple Videos Turn Hesitation Into Enrollment
By Sindye Alexander Video-First Marketing: How Simple Videos Turn Hesitation Into Enrollment If...
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Website Conversion to Cash Flow: How to Turn More Clicks Into Tours (Without More Ad Spend)
By Sindye Alexander Website Conversion → Revenue per Visitor If Blog #6 was about the math behind...
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Funnel Math That Matters: How Enrollment Numbers Actually Impact Your Bottom Line
By Sindye Alexander Funnel Math That Matters to the P&L At some point, every child care owner...
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Tuition Without Tension: Smarter Offer Framing for Stronger Enrollment
by Sindye Alexander If there’s one topic that can make even the most confident child care owner...
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Enrollment Magic: Why Facts Tell, But Stories Sell
By Sindye Alexander If you’ve ever felt stuck between two uncomfortable options — either holding...
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Trust = Tuition Power: How Authority Signals Shape Enrollment Decisions
By Sindye Alexander In the first two blogs of this series, we uncovered two powerful truths: Parents...
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Message, Market, Money: Why Your Enrollment Struggles Might Be a Positioning Problem
By Sindye Alexander Last week, we opened this series by talking about something most owners overlook: Parents...
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Emotion Before Logic: The Hidden Force Behind Your Enrollment Numbers
Sindye Alexander If you’ve ever looked at your enrollment numbers and thought, “We’re doing all...
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How to Tell If Your Child Care Marketing Strategy Is Helping—or Holding You Back
By Sindye Alexander How Strong Is Your Marketing Foundation? Running a child care business...
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Gratitude as a Leadership Strategy: Small Habits That Create Big Shifts
By Sindye Alexander How Appreciation Transforms Culture, Leadership, and Enrollment in...
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When to Let Go: Navigating Difficult Staffing Decisions with Grace
By Lauren Alexander As a child care center owner or director, one of the toughest aspects...
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The Numbers Game: Budgeting Strategies Every Child Care Owner Needs
By Monica Howard Let’s be honest—most of us didn’t get into child care because we wanted to stare...
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Knowing Your Numbers: How Dashboards Saved My School
By Kym Pomares Let’s be real: most of us didn’t open child care centers because we wanted to stare...
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Essential Business Processes for Child Care Success
By Michael Braswell From Chaos to Clarity Five years ago, I never imagined I’d be in child...
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Exit Interviews That Work: Learning Why Staff Leave (and How to Keep Them)
By Lauren Alexander Staff turnover is a reality for every workplace, but in child care,...
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The Child Care Owner’s Expansion Playbook: How to Find and Secure Your Next Location
By Brian Duprey Finding the Perfect Location for Your Next Child Care Center Expanding...
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Sometimes You Win, Sometimes You Learn
Joy Maxwell Inspired by John Maxwell’s book Sometimes You Win, Sometimes You Learn, this blog...
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You Don't Know What You Don't Know
By April Bender In the business world—and especially in child care—it’s easy to feel like...
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Team Harmony: Conflict Resolution Strategies Every Child Care Professional Should Know
Sindye Alexander If you’ve worked in child care long enough, you know this: our work is joyful,...
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The 5AM Club = A New You!!!
By Carol Duprey How the Genius Morning Changed My Life “Elevate your morning, elevate...
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From Overworked to In Control: 5 Steps to Ditch the Grind and Focus on Growth
By Lisa Giancarli Ever catch yourself saying, “There just aren’t enough hours in the day...
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From Ready to Sell to a Dynasty Builder
By Monica Howard How It All Started In 2019, my husband and I were living in Charlotte,...
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Reducing Sick Day Chaos: Cross-Training Staff for Better Coverage
By Lauren Alexander Reducing Sick Day Chaos: Cross-Training Staff for Better Coverage Sick...
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Creating and Executing a Meaningful Team Survey
By Kym Pomares Running a successful childcare business isn’t just about caring for kids—it’s about...
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Secrets to a Four-Hour Workweek
By Carol Duprey Most child care owners are buried in busywork—running from one crisis to the next,...
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Resources
E107 - The Four Key Insurances Every Child Care Owner Needs with Brian and Carol Duprey
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How to Make Your Tours Unforgettable: Stand Out from the Competition
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Using Lead Magnets to Build Your List of Interested Families
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Favorite Podcasts
E111 - Expert Tips on Child Care Reputation Management with Brian Duprey and Michael Braswell
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E107 - The Four Key Insurances Every Child Care Owner Needs with Brian and Carol Duprey
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E105 - Frugal Tips for Child Care Owners with Brian Duprey and Michael Braswell
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Editors Blog Pics
Uncover Your Child Care Center's "Wow" Factor: Identifying, Updating, and Promoting Your USPs
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The Art of Letting Go: Knowing When to Dismiss a Family from Your Childcare Center
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Affordable Digital Marketing Strategies for Child Care Businesses
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