Welcome to the Child Care Genius Blog!
E189 – Grill, Give Back, and Grow: Boost Morale with Customer and Staff Appreciation Ideas
Looking for simple ways to build stronger connections with your families and staff? In this episode of the Child Care Genius podcast, Brian Duprey shares creative customer and staff appreciation ideas that can boost relationships and help your child care business grow. Tune in for quick tips you can start using right away! Mentioned in this episode: GET TICKETS to the Child Care Genius LEVERAGE Conference! Need help with your child
How to Turn Your Child Care Website Into a Tour-Booking Machine
By Blessing Okoro Your website is not just a digital brochure — it’s a conversion tool. If you’re running Google Ads, posting on social, or getting referrals, chances are the first thing families do is visit your website. What happens next determines whether they schedule a tour or click away. And that’s where most child care centers lose momentum. Below is my go-to framework for making your website a conversion powerhouse — clear,
E188 – Exposing Profit Drains in Your Child Care Business
Are hidden profitability killers draining the life out of your child care business — without you even realizing it? On this episode of the Child Care Genius Podcast, Brian and Carol Duprey kick off a powerful four-part series focused on 12 silent threats that could be eating away at your profits. They’ll reveal common mistakes — and share real-world solutions — to help you protect and strengthen your business finances. This week’s spotlight: failing to
E187 – Boost Retention with Thoughtful Milestone Moments with Brian Duprey
Are you missing key opportunities to build loyalty with the families in your child care program? In this episode of the Child Care Genius Podcast, Brian Duprey shares simple but powerful ways to celebrate important milestones—like birthdays and enrollment anniversaries—using automated tools and heartfelt touches. Tune in to discover how consistent recognition can strengthen relationships and help your business thrive. Mentioned in this episode: GET TICKETS to the Child Care Genius
E186 – Designing a Child Care Business That Supports Your Dream Life with Faith Yocum
What if the business that’s overwhelming you right now could actually be your path to freedom? In this powerful episode of the Child Care Genius Podcast, hosts Brian and Carol sit down with Faith Yocum—a former manufacturing engineer who reinvented her career by launching and growing a thriving child care business alongside her husband and business partner, Brian. Faith opens up about her early days as a stressed and sleep-deprived owner of three centers,
Work-Life Harmony: Balancing Leadership with Personal Wellbeing
By Lauren Alexander As a child care center owner or director, you’re likely no stranger to juggling responsibilities. Between managing staff, supporting families, and ensuring the well-being of the children in your care, it’s easy to let your own needs fall second to everything else. But finding harmony between work and personal life isn’t just nice to have—it’s essential for maintaining your health and being the leader your center needs. Let’s explore practical
E185 – Smart Moves for Child Care Owners: Build Community Connections with Brian Duprey
Looking for a creative way to boost enrollment and get free advertising? This episode of the Child Care Genius Podcast reveals how partnering with large local employers can bring in more families while costing you nothing. Tune in for a practical strategy that can help your business grow—one simple conversation at a time. Listen now to start building powerful local partnerships! Mentioned in this episode: GET TICKETS to the Child Care Genius
Fancy Suggestions Won’t Cut It: The Importance of Written Policies in Your Business
By Joy Maxwell Imagine a playground without rules – fun for a few minutes, maybe, but quickly descending into chaos. Now picture your childcare center without clear, written policies. It might seem relaxed and flexible at first, but trust us, that free-for-all will soon lead to confusion, misunderstandings, and potentially serious problems. If you don’t have clear, written policies and procedures, that are consistently followed by all, what you really have is a
E184 – From Setbacks to Success: A Child Care Center Owner Building a Legacy with Latisha Moore
What happens when you refuse to let early setbacks define your future? Join us on this episode of the Child Care Genius Podcast as Brian and Carol chat with Latisha Moore, a child care business owner from Washington, North Carolina, who chose to write her own story—one of growth, purpose, and impact. She was a high school dropout and teen mom who heard plenty of people tell her what she couldn’t do. But instead of
E183 – Creating a Competitive Edge with a Special Parent Perk with Brian Duprey
Looking for a simple way to boost revenue while keeping parents happy? Hosting a “date night” at your child care center could be the perfect solution! In this episode, Brian and Carol share how offering a fun, safe night for kids while parents enjoy an evening out can set your center apart from the competition. Tune in to learn how to structure this event, price it, and even create a unique perk that keeps families
From Staff to Stars: How to Create a Thriving Child Care Team
By Lisa Giancarli From Staff to Stars: How to Create a Thriving Child care Team Running a thriving childcare center involves far more than just managing schedules and adhering to regulations. The heart and soul of your operation lies within your team—the dedicated individuals who provide care, create a nurturing environment, and shape young lives. It’s easy to get caught up in the daily whirlwind of activities and focus solely on the
E182 – Prep Dish to the Rescue: Meal Planning Made Easy for Busy Child Care Owners with Allison Schaaf
Do you ever feel like feeding your family healthy meals is a full-time job in itself—especially when you’re already juggling the demands of running a child care business? In this refreshing and practical episode of the Child Care Genius Podcast, hosts Brian and Carol step away from the usual business talk to tackle a topic every busy child care owner and parent can relate to: how to eat healthy without the overwhelm. They’re joined by
E181 – Engage Parents and Improve Search Rankings with Blogging with Brian Duprey
Are you making the most of your website? A well-crafted blog can boost your online presence and attract more families to your child care business. In this episode, Brian Duprey shares why blogging is essential, how often to post, and where to find great content—even if writing isn’t your strong suit. Tune in to learn how blogs can improve your search rankings and connect you with more parents! Mentioned in
10 Social Media Post Ideas for Child Care Centers
By Sindye Alexander Social media is a powerful tool for child care centers to connect with parents, showcase their services, and build trust within their community. But what should you post? If you’re running out of ideas, here are ten creative and engaging social media post ideas to keep your child care center’s online presence active and appealing. 1. Behind-the-Scenes Look at Your Child Care Center Parents love to see what happens when they’re
E180 – Blending Language, Community, and Education in Early Learning with Tania Delinois
What happens when passion, culture, and purpose come full circle in early childhood education? In this powerful and heartfelt episode of the Child Care Genius Podcast, Brian and Carol sit down with Tania Delinois, a dynamic child care owner from South Florida who turned a high school after-school job into a thriving career. Tanya opens up about her unconventional path—from earning degrees in social psychology and nonprofit management to finding her way back to her
E179 – The Secret to Making Informed Decisions as a Child Care Owner with Brian Duprey
Are you getting valuable feedback from parents and staff? Gathering input through surveys and polls can help you improve your child care business, boost morale, and make informed decisions. In this episode, Brian Duprey shares why surveys matter, how to encourage participation, and the best tools to use. Tune in for actionable tips to enhance communication and transparency in your center! Mentioned in this episode: GET TICKETS to the Child Care
E178 – The Million-Dollar Promise: Child Care Genius Leverage Conference 2025 with Brian Duprey
Are you ready to transform your financial future and live your best life as a child care business owner? In this exciting episode of the Child Care Genius Podcast, Brian Duprey is flying solo and diving deep into the details of the upcoming Child Care Genius Leverage Conference—an exclusive financial retreat designed specifically for child care business owners, happening this fall in Riviera Maya, Mexico. Tune in as Brian unpacks what makes this event
Workplace Wellness: Preventing Burnout Among Child Care Professionals
By Lauren Alexander Workplace Wellness: Preventing Burnout Among Child Care Professionals Child care professionals do more than just watch over kids – they shape their futures. But let’s be real: the emotional, physical, and mental demands of the job can take a toll. Long hours, high energy, and constant interaction can all contribute to burnout. If you’re a child care center owner or director, the last thing you want is for your
E177 – Why Video Testimonials Are a Must-Have for Your Center with Brian Duprey
Are you making the most of video testimonials for your child care business? Social proof is more powerful than ever, and capturing heartfelt parent testimonials can be a game-changer for your enrollment. Tune in as Brian Duprey shares why video testimonials are 20 times more effective than written ones and how to easily collect and use them to boost your reputation. Mentioned in this episode: GET TICKETS to the Child Care Genius
E176 – What’s Next for Child Care Funding? Turning Uncertainty into Opportunity with Brian Duprey
Are you feeling uncertain about the future of child care funding? Worried about the economy, inflation, and what all of this means for your center? You’re not alone. In this episode of the Child Care Genius Podcast, Brian Duprey is flying solo to tackle the pressing concerns many child care business owners are facing. With government grant money drying up and financial uncertainty looming, it’s more important than ever to have a solid strategy in
Essential Skills of a Successful Child Care Director – Part 6: Essential Skills Every Child Care Director Needs for Boosting Enrollment
By Christine McNally Essential Skills of a Successful Child Care Director – 6 Part Series Part 6: Essential Skills Every Child Care Director Needs for Boosting Enrollment In the final part of our six-part series, we focus on a director’s role in increasing enrollment. Enrollment growth ensures sustainability and provides more opportunities to enrich children’s lives. From effective communication to creating a welcoming atmosphere for families, this installment covers the skills and strategies
E175 – The Art of the Tour: The Power of a Memorable First Impression with Brian Duprey
Want to boost your tour conversions? In this episode of the Child Care Genius Marketing Podcast, Brian Duprey breaks down the power of strategic tour stops and how they can make all the difference in enrolling families. Learn how to keep your tour engaging, highlight key areas, and avoid common mistakes that could turn parents away. Tune in for expert insights that can help you fill your center faster! Mentioned in this episode: GET TICKETS
E174 – Remote Ownership Done Right: Growing a Childcare Business Without Being On-Site with Rob and Gabriela Lowry
Can a child care business thrive without its owners on site? The answer might surprise you! In this episode of the Child Care Genius Podcast, hosts Brian and Carol Duprey sit down with an extraordinary couple, Rob and Gabriela, the founders of Spanish for Fun—a fully Spanish immersion child care program in Raleigh, North Carolina. Imagine a school where children, even those who enter with zero Spanish, are confidently speaking the language within weeks! Rob
Social Media vs. Google Ads: Two Ways to Reach Families, But Which is Right for You?
By Blessing Okoro Social Media vs. Google Ads: Two Ways to Reach Families, But Which is Right for You? Imagine you’re trying to tell everyone about your amazing child care center. You have two megaphones: Social Media and Google Ads. They both help you get the word out, but they do it in different ways. Social Media: Making Friends and Building Trust Think of social media like a big neighborhood party.
E173 – How a Simple Swag Bag Can Boost Your Enrollments with Brian Duprey
Are you giving prospective parents a reason to remember your child care center after a tour? A well-crafted swag bag can set you apart from the competition and keep your center top of mind. In this episode, Brian Duprey shares why swag bags are a game-changer and what to include to make a lasting impression. Tune in to learn how a small investment can lead to big enrollment results! Mentioned in this episode:
Essential Skills of a Successful Child Care Director – Part 5: The Director’s Role in the Financial Management of Child Care Centers
By Christine McNally Essential Skills of a Successful Child Care Director – 6 Part Series Part 5: The Director’s Role in the Financial Management of Child Care Centers This is the fifth part of our six-part series, and today we’re diving into one of the most critical aspects of a director’s role: financial management. A well-managed budget ensures that child care programs can offer high-quality care while maintaining sustainability. Join us as
E172 – Lessons from Scaling a Montessori School in a Unique Community with Rick and Kaye Boehning
What does it take to build a thriving Montessori school in an area with unique challenges? In this episode of the Child Care Genius Podcast, Brian and Carol chat with Rick and Kaye Boehning, the dynamic duo behind Tomorrow’s Promise, the only Montessori schools within 60 to 70 miles of their Texas town. From serving essential workers in a community with five prisons to overcoming financial and mindset challenges, their journey is both remarkable and
E171 – Marketing Secrets to Fill Your Child Care Center with Sindye Alexander
Struggling to fill your child care center? Your website and marketing strategy could be the reason! In this episode, Brian Duprey and CCG COO Sindye Alexander share how Child Care Genius Marketing helps child care owners attract more families with professional websites, SEO, Google Ads, and more. Plus, get the details on the upcoming Child Care Genius Live Conference in Las Vegas! Mentioned in this episode: GET TICKETS to the Child Care Genius
E170 – Building a Thriving Montessori School from the Ground Up with Betty Osoff-Hannagan and Sheila Griffin
What makes running a Montessori school different from other early education models? Running a Montessori school with a family member can be both a rewarding and challenging journey. In this episode, Brian and Carol chat with Betty and Sheila, a mother-daughter team who turned their passion for education into a thriving Montessori school in New Mexico. Their story is one of perseverance, creativity, and dedication to raising educational standards in their community. Betty, a
Back to Basics: The Child Care Business Checkup That Can Change Everything
By Sindye Alexander Running a child care center is like juggling a dozen balls at once – enrollment, staffing, curriculum, parent communication, and the list goes on! In the midst of the daily whirlwind, it’s easy for systems and processes to get a little… messy. But here’s the thing: those systems and processes are the backbone of your business. When they’re running smoothly, everything else falls into place. When they’re not? Well, let’s just
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