Welcome to the Child Care Genius Blog!

E129 – Boost Your Success as a Child Care Owner with an Accountability Partner with Brian Duprey and April Bender

Looking for a way to boost your motivation and stay on track with your goals? Tune in to hear Brian Duprey and April Bender, a Child Care Genius University professor, discuss the power of having an accountability buddy in the child care industry. From sharing marketing ideas to tackling staffing challenges, having someone in your corner can make all the difference in achieving success. Listen in as they explore how accountability can transform your business

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Beyond Open Houses: Creative Ways to Attract New Families to Your Childcare Center

By Blessing Okoro   Open houses are valuable, but there’s a whole world of creative marketing approaches for childcare centers to reach families.  Let’s explore some strategies that will help you stand out and connect with potential families in your community.   Get Visible in Your Neighborhood Sponsor Local Events: Support community festivals, kids’ sports teams, or library programs; this increases your visibility and positions you as invested in families. Partner With Complimentary Businesses: Collaborate

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E128 – Igniting Passion: Steps to Thriving Child Care Centers with Monica Howard

Feeling burnt out and in need of a recharge to reignite your passion as a child care owner? Are you ready to hear one of our biggest success stories to date?  In Episode 128 of the Child Care Genius podcast, Brian and Carol Duprey welcome Monica Howard, a standout child care owner who’s experienced a remarkable transformation over the past year. Monica has been personally coached by Brian and Carol, and today she’s sharing the

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E127 – Transform Your Business: The Importance of Ongoing Education for Child Care Leaders with Brian and Carol Duprey

Are you ready to elevate your child care business and expand your knowledge? In this episode, Brian and Carol Duprey discuss the importance of continuous learning and attending child care conferences. Tune in to discover the top 10 reasons you should attend the Child Care Genius Live Conference in Las Vegas, April 2025. From separate owner and director tracks to high-value content on profitability and growth, this conference has it all. Don’t miss out on

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E126 – Overcoming Isolation: Building Community as a Child Care Owner with Lisa Giancarli

Do you ever feel lonely at the top as a child care business owner? Join us as Brian and Carol chat with Lisa Giancarli, a Child Care Genius professor who knows firsthand the challenges of leading a child care business. In this episode, Lisa shares her journey from conducting market research while raising her kids to becoming an instant child care owner after her husband Joe made an unusual property investment. This unexpected venture led

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Community Collaboration: Strengthening Child Care Services Through Local Partnerships

By Lauren Alexander     Building Strong Partnerships As child care center owners and directors, we understand the importance of creating a supportive community around our centers. Partnering with local businesses and organizations is a powerful way to enhance the services you offer and strengthen your connections with the community. By working together with other businesses, you can access their resources, expertise, and networks to elevate the experiences of the children and families in your

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E125 – The Benefits of Canva Branding for Your Child Care Program with Brian Duprey and Christine McNally

Ever wondered how to simplify your child care business’s branding and marketing? In this episode, Brian Duprey is joined by Christine McNally, a Child Care Genius University professor, to share how Canva can be used to streamline everything from social media and staff training to grant proposals and branded marketing materials. Tune in to learn how this powerful design tool can streamline your center’s branding and administrative tasks.        Mentioned in this episode:

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E124 – From Corporate Career to Child Care Success with Kanika Setia and Raman Mahal

Curious about what it takes to transition from corporate life to owning multiple successful child care centers? In Episode 124 of the Child Care Genius Podcast, Brian and Carol Duprey have a lively conversation with Raman Mahal and Kanika Setia, a dynamic couple from the Seattle area who are thriving in the child care industry. When the Dupreys first met them in person, they were instantly impressed by their passion and dedication.   Raman and

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The Future of Child Care Marketing: Engaging Parents in a Digital Age

By Blessing Okoro   The way parents search for and choose child care centers is undergoing a significant transformation. Busy schedules and a tech-driven world demand a marketing approach that is not only informative but also convenient and engaging.  Let’s explore the future of child care marketing and how you can leverage these trends to attract and retain families in a competitive market.     Tech-Savvy Solutions for Busy Parents Virtual Tours and Online Enrollment:

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E123 – Facebook Boosting vs. Ads: Which Is Best for Your Marketing Goals? with Brian Duprey and Nik Raptis

Wondering whether you should boost a Facebook post or run a targeted ad for your child care business? Tune in as Brian Duprey and Nik Raptis, Child Care Genius Marketing’s Social Media Manager, break down the differences between these two strategies and how to choose the right one for your goals. Learn the pros and cons of each approach and discover how to maximize your reach with the right social media strategy.      Mentioned

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How to Leverage Teacher Testimonials to Attract Top Talent

By Sindye Alexander   In today’s digital world, what others say about your business carries more weight than what you say about yourself. In fact, studies show that a whopping 88% of people trust third-party endorsements more than self-promotion. Add to that the fact that 92% of consumers read online reviews before making a decision, and it becomes clear: social proof is your secret weapon. Social proof is a powerful tool that can boost your

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E122 – Two Centers, Two Models: Balancing Traditional and Montessori Care with Cindi Webb

Have you ever wondered what it’s like to balance running two child care centers with completely different approaches—right across the street from each other? In Episode 122 of the Child Care Genius Podcast, Brian and Carol Duprey dive into a fascinating conversation with Cindi Webb, a Maryland-based child care owner who manages both a traditional center and a Montessori school. Tune in to hear about her unique journey, the challenges she’s overcome, and the inspiring

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E121 – Cash Flow and Emergency Funds: Financial Tips for Child Care Owners with Brian Duprey and Michael Braswell

Is your child care business prepared for unexpected financial emergencies? In this episode of the Child Care Genius Podcast, Brian Duprey and Michael Braswell share essential strategies for building an emergency fund to ensure long-term financial stability. Learn how to create sub-accounts, manage cash flow, and plan for taxes to safeguard your business. Tune in for tips that can help your child care business thrive, even during tough times! Mentioned in this episode: Join the

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E120 – Secrets to Success When Running a Thriving Child Care Business with Your Spouse (or Biz Partner) with Brian and Carol Duprey

Are you navigating the challenges of working with your spouse or partner? Brian and Carol Duprey, the dynamic hosts of the Child Care Genius Podcast, are flying solo in Episode 120 to share their tips on working together—whether in business or life—while keeping the relationship intact. With over 20 years of experience running a business and balancing family life together, they’ve got plenty of insights and funny stories to offer on navigating the challenges of

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Why “Okay, Hear Me Out…” Is Your Child Care Center’s Secret Weapon

By Blessing Okoro   As a child care center owner, you know that your staff are the heart and soul of your business. They’re the ones who create the nurturing environment, design engaging activities, and build strong relationships with the children in your care. But are you truly tapping into their full potential? One of the most powerful ways to empower your team and foster innovation is to embrace those “okay, hear me out…” moments.

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E119 – Elevate Your Child Care Team with Leadership by Example with Brian Duprey and Joy Maxwell

Ever wondered how leading by example can transform your child care center? In this episode of the Child Care Genius podcast, Brian Duprey and CCGU Professor Joy Maxwell dive into the art of effective leadership. Tune in to hear all the valuable insights and actionable tips on how modeling the right behaviors can inspire your team and elevate your center’s culture.   To Contact Joy Maxwell:  Joy@childcaregenius.com   Mentioned in this episode: Join the Child

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E118 – Leading with Purpose in Child Care with Christine McNally

Are you looking for ways to develop leadership skills in your child care business? In Episode 118 of the Child Care Genius podcast, Brian and Carol chat with Christine McNally, a seasoned child care owner from Northern Nevada, who shares her inspiring journey from opening her first in-home center at just 19 years old to now expanding to multiple locations. Christine also dives into her passion for teaching and how she helps other child care

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Prioritizing Health and Wellness: A Guide to Implementing Effective Policies in Your Child Care Center

By Lauren Alexander   Let’s dive into something incredibly important – the well-being of the precious children you serve. As leaders in child care, you know firsthand the significance of creating environments that prioritize safety and support healthy growth. That’s why implementing comprehensive health and wellness policies in your centers is crucial. It’s not just about ticking boxes; it’s about fulfilling your commitment to providing top-notch care. So, let’s explore how you can promote healthy

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E117 – Maximizing Your Child Care Website’s Impact with Brian Duprey and Blessing Okoro

Is your child care website driving enrollments, or is it holding your business back? In this episode of the Child Care Genius Podcast, Brian Duprey and Blessing Okoro, a top child care website developer at Child Care Genius, share essential tips for optimizing your child care website. Blessing Okoro shares key strategies for building a standout website that attracts parents and boosts your bottom line. Tune in to learn how investing in a professional website

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Trust-Building Tactics for Child Care Programs

By Sindye Alexander   In the world of child care, trust is everything. When parents leave their children in your care, they’re placing their confidence in you and your team. Building and maintaining this trust is crucial not only for the well-being of the children but also for the success and growth of your child care business. Trust begins even before a family ever visits your center—parents only want to visit centers with a strong

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E116 – Mastering Leadership and Communication in Child Care with Joy Maxwell

What happens when a former teacher with a passion for leadership and communication steps into the world of child care? Meet Joy Maxwell—yes, her name says it all—who brings a spark of joy to everything she does. In this episode, Brian and Carol chat with Joy, a Child Care Genius University Professor who coaches clients to succeed and reach their goals, using her experience and dedication to guide others on their journey.   Tune in

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E115 – Mastering Debt Reduction for Long-Term Success with Brian Duprey and Michael Braswell

Struggling with debt in your business and looking for effective strategies to regain control? In this episode of the Child Care Genius podcast, Brian Duprey and seasoned child care business owner and CCGU coach Michael Braswell share expert advice on managing and reducing debt in your child care business. Discover how to leverage low-interest options, apply proven debt-reduction techniques, and avoid financial pitfalls. Tune in to take charge of your finances and pave the way

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Empowering Parents: Supporting Child Development Beyond the Classroom

By Lauren Alexander   Introduction As child care professionals, we understand that supporting child development is a combined effort between child care centers and families. Empowering parents with resources and support to continue their child’s development at home is helpful for their child’s growth. By providing parents with the tools and knowledge they need, we can create a seamless transition between the child care setting and home environment, making sure their learning stays consistent and

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E114 – Reimagining Child Care: Thriving Without Pre-K Programs with Diane Branco

How can a child care center thrive without serving older preschoolers? Tune in to Episode 114 of the Child Care Genius Podcast, where Brian and Carol Duprey chat with Diane Branco, a visionary child care owner from Hoboken, New Jersey, who has built a thriving business focused solely on infants and toddlers, all while navigating the challenges of a competitive landscape. Diane shares her journey from corporate America to child care, detailing the challenges she

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E113 – How to Leverage the USDA Food Program for Financial Success with Brian and Carol Duprey

In this week’s Child Care Genius Training podcast, Brian and Carol Duprey dive into the benefits of the USDA Child and Adult Care Food Program (CACFP) and how it can impact your child care center. They discuss the qualifications, paperwork, and financial advantages of participating in this program, including how it can help offset food and salary costs. Tune in for practical tips on how to leverage the CACFP for a more profitable and efficient

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Uncover Your Child Care Center’s “Wow” Factor: Identifying, Updating, and Promoting Your USPs

By Blessing Okoro   In the bustling world of childcare, how do you make your center stand out? The answer lies in your Unique Selling Propositions (USPs) – those special qualities that make your program irresistible to families.   What are USPs? USPs are the distinct benefits and features that differentiate your child care center from the competition. They could be anything from a unique curriculum or specialized programming to exceptional facilities, a highly qualified

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E112 – The Power of Perseverance: Growing a Child Care Business Against the Odds with Tafta Miller

Success in child care often begins with humble roots and a steadfast commitment to excellence. In Episode 112 of the Child Care Genius podcast, Brian and Carol Duprey sit down with Tafta Miller, a resilient child care owner from Monroe, Louisiana, who shares her inspiring journey. From humble beginnings in a small town to owning two flourishing centers, Tafta’s story is a testament to perseverance, faith, and an unwavering commitment to providing quality care for

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E111 – Expert Tips on Child Care Reputation Management with Brian Duprey and Michael Braswell

Ever wondered how to handle negative reviews for your child care center? Join Brian Duprey and co-host Michael Braswell, Business Coach at Child Care Genius, as they dive into reputation management in the child care industry. Learn essential tips to maintain and improve your business’s online reputation, tackle negative reviews, and effectively use Google, Yelp, and Facebook to your advantage. Tune in for actionable strategies to enhance your center’s credibility and attract more families.  

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Boosting Posts vs. Running Ad Campaigns on Facebook: Which is Right for You?

By Nik Raptis   In the competitive world of child care, reaching potential clients and maintaining a strong online presence is crucial for success. With the increasing reliance on social media, especially Facebook, child care business owners must understand the differences between boosting posts and running ad campaigns to effectively market their services. Knowing which method to use can significantly impact your ability to attract new families, communicate with current parents, and enhance your overall

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E110 – Family-Centered Care: From Social Worker to Child Care Leader with April Bender

Ready to learn from someone who’s not only faced challenges head-on but has also come out stronger on the other side? Join us for Episode 110 of the Child Care Genius podcast as Brian and Carol Duprey sit down with April Bender, a passionate child care owner and a new member of the Child Care Genius team. April shares her journey from working in child protective services to opening her own school and how her

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